Are the Yellow Pages Dead?

 When is the last time you used the Yellow Pages to find a local service or local company to patronize? Local Business Advertising has changed a lot over the years  as audiences for advertising became more and more sophisticated and choices for advertising became more and more numerous. The days of having the largest ad in the Yellow Pages and just sitting back and waiting for the phone to ring are behind us. Each year the audience for Yellow Pages shrinks further and further and as a result the advertisements are less and less effective. Where do you think the Yellow Pages will be in 10 years? Where will your business be in 10 years?

14 May 2009 | Business